Objective: Go from "Idea" to "Bankable Asset" in 90 minutes.

Rule: Do not stop. Do not edit. Do not check social media.


PHASE 1: THE STRATEGY (MIN 0-15)

Define the target. Name the mechanism.

Open "The Offer Protocol" Doc. (2 mins)

Define the "Who" and the "Pain." (3 mins)

Name your Mechanism. Use the Thesaurus. (5 mins)

Write your "Core Offer Sentence." (5 mins) ◦ Checkpoint: If you can say it in one breath without stuttering, move on.

PHASE 2: THE BUILD (MIN 15-60)

Write the words. Build the asset.

Open "The No-Code Wireframe" Doc. (2 mins)

Fill in Zone 1 (The Hook). Use the AI prompt if stuck. (8 mins)

Fill in Zone 2 & 3 (The Mirror & Mechanism). (15 mins)

Fill in Zone 4 & 5 (Proof & Close). (10 mins)

Run the "Thud Test." Read it out loud. Does it sound like a person or a robot? Fix it. (10 mins)

PHASE 3: THE TECH (MIN 60-75)