This isn’t a list of prompts.
This is your emotional excavation system — the psychological deep-dive that uncovers everything your audience thinks, feels, fears, wants, avoids, and dreams about… even the things they can’t articulate.
Use these prompts to:
Every section builds on the last.
Every prompt unlocks the emotional data behind your audience’s behavior.
This is your unfair advantage.
Act as a customer psychology expert.
List the top 5 deepest desires my ideal client has about solving [problem], including the ones they never say out loud.
Describe the identity my ideal client wants to step into once they achieve [desired result]. Use emotional, vivid, sensory-rich language.